Brand
How the name is written, how the logo behaves, and which colours and typefaces carry it.
The mark plus the wordmark in Newsreader, with a gold full stop. Ink on paper, white on forest. The mark keeps its gold in both.
Naming
Madinco is written as one word, with a capital M and nothing else capitalised. Not MadinCo, not Madin.co, and not MADINCO in running text.
The mark on its own
Colour
Gold is the logo colour, so it stays scarce: it marks small things, and fills a shape only as a button on a dark surface. It is never a background and never body text, since at 1.9:1 against white it cannot be read.
Paper
#FFFFFF
Every page background.
Ink
#101010
Text on paper, and the second inverted surface.
Forest
#0F3128
Headers, inverted surfaces, primary buttons.
Brand
#0F4B3C
Links and hover states on paper.
Gold
#FDB337
The logo colour. Accent only.
Typography
Two typefaces, and the split never moves: headings in the serif, everything else in the sans.
Newsreader
Headings, from the page title down to a card title.
Inter
Body, labels, navigation, buttons, forms and numerals.
Building the site
Surfaces, layout, components and page patterns are documented separately.