HOW WE WORK
Our Manifesto
The eight principles that describe how we work, one for each letter of our name.
WHY WE DO THIS
EIGHT PRINCIPLES
Great ideas fail not because they lack potential, but because they lack the right tools and strategy.
Building a business is not easy. Even with artificial intelligence and the myriad of SaaS on the market, too many entrepreneurs and small businesses still feel stuck and overwhelmed by just how much needs to be done.
They are passionate about their craft and they excel at it, but they still lack the manpower and the time to manage their website, design their social media strategy, or even learn the half dozen tools that promise to make their life easier.
So great ideas never see the light of day, and initiatives get built halfway, then stagnate and get forgotten.
At Madinco, our clients excel at cooking, teaching, organizing grandiose events or selling books. Our expertise lies in the digital.
We meet them halfway, and we stay: from campaigns that bring in clients to processes that cut the work down, we aim to become long-term partners of their success.
Multicultural
We adapt to the market and the culture, not just the language.
Action-biased
We ship early, learn from practice, then go deep on what proved to matter.
Deliberate
We leave nothing to chance. We put care everywhere, including where nobody will look.
Informed
We decide from research and evidence, not assumption.
Native
We build solutions native to your business and to the platform they run on.
Cohesive
We keep everything integrated and uniform, so it all fits together and feels like one thing.
Open
We publish our recipes and our methods, and we stick to open standards.
Integral
We aim to cover the whole of your digital and to become essential to your success, not one service among others.